QUADRA BIKE SCHOOL

SQUARESPACE WEBSITE / COPYWRITING / MARKET ANALYSIS & CONSULTATION / USER EXPERIENCE JOURNEY / CONCEPT DEVELOPMENT

Bike mechanic at workbench in Quadra Bike School

Nestled on Quadra Island, Quadra Bike School (QBS) has been fostering a passion for bicycle mechanics since 2011 under the expert guidance of Smokey Dymny. Despite its reputable presence and steady website traffic, QBS faced significant challenges, including high visitor bounce rates and low registration conversions due to a cluttered and confusing website.

Recognizing the need for improvement, Smokey collaborated with JSDCo to reimagine his digital platform. Our journey began with a comprehensive content audit, focusing on the needs of potential students. By simplifying the user journey and breaking content into easily scannable sections with a clear typographic hierarchy, we aimed to create a more accessible and engaging experience.

Transitioning to the user-friendly Squarespace platform was a pivotal step, enabling Smokey to manage the site easily while improving the design and navigation. The results have been inspiring. The new website not only reduced bounce rates but also transformed into an effective enrollment tool, reflecting the quality of QBS's training.

At JSDCo, we focus on partnering with small businesses, non-profits, and entrepreneurs to create solutions that are both functional and transformative. For QBS, this meant transforming a challenging user experience into an accessible and engaging journey that empowers both Smokey and his potential students.

If your business is ready for a digital overhaul that delivers results, we’d love to help. Let’s build something that works as hard as you do.

Web page of Quadra Bike School featuring information about bicycle mechanic courses, testimonials from graduates, and enrollment details. Includes images of the workshop, students, and the bike school building.
Website layout for Quadra Bike School featuring outdoor images, a team photo, a bike workshop, curriculum details, and an invitation to apply.
A website layout showcasing information about Quadra Bike School's curriculum for professional bicycle mechanic training, including course modules, graduation requirements, and application details.
Website layout showcasing the attractions of Quadra Island, including shopping options and outdoor activities. Features images of a bike near water, local store interiors, and landscape views. Text highlights the area's appeal and stores.
Three-column web page layout for Quadra Bike School showcasing residence options and application requirements.
Three website contact pages for Quadra Bike School featuring FAQ link, contact form, and school information.